Jorge Torrens
Selected Works
Info
What I do
Product designer and UX researcher. I research how people move through digital products and design what follows. It’s the same discipline I spent 15 years applying to how people move through physical space.
My background
15 years deciding what a gallery visitor sees first, second, and never. I owned the pipeline from raw idea to sold, shipped result, working as a gallery founder, curator, and studio manager for artist Mark Kostabi. Curation is information architecture. Gallery operations is stakeholder management. Studio management is cross-functional coordination under deadline. The last 18 months have been translating that formally: a paid UX research and audit engagement for SensAI (AI fitness app), plus self-directed product work on Sero (gallery-management SaaS) and Journey (travel app).
My approach
I ask before I design. Every project starts with the same question I asked as a curator: what does this person need to understand, and in what order? Then I test that structure against real users before touching visual design. It’s slower up front, and it’s why the work holds up.
That discipline carries into how I build too. I use AI throughout the process, from research to prototypes to production code, working across Figma, Figma Make, Claude Code and Framer. Models help me move fast, but the calls on structure, behavior and accessibility stay mine. This site is proof, built from a Framer template I redesigned, with custom components and Claude Code extending the implementation through Framer’s MCP.
